Apple applies for ‘iWatch’ trademark in Japan!!
Let’s rewind a bit. We all love James Bond his cool gadgets. In the movie ” For your eyes only, Bond had a Seiko Wristwatch which recieved digital message read-out and contained a 2-way radio/transmitter for voice communications. Smartwatches like Sony Smartwatch, Pebble E-Paper watch can do that and much, much more. And now a company which is known for it’s innovations has jumped into creating it’s own masterpiece.
Reports are coming, that tech giant Apple have registered for the trademark of iWatch in Japan. The filing was made public last week by Bloomberg. Apple apparently is seeking a protection for the name which is categorized as “being for products including a handheld computer or watch device”. Just last week, we talked about another smartwatch “sony smartwatch 2”.
Wearable technologies like Google Glasses, Sony Smartwatch haven’t been able to create huge waves so far. Normal watches itself has lost their existence these days. When asked for time, the person next to you will most probably look at his/her cell phone to tell you time.
Tim cook, CEO of Apple Inc. at All Things Digital’s annual conference himself stated that
There’s nothing that’s going to convince a kid who has never worn glasses or a band or a watch or whatever to wear one. Or at least I haven’t seen it. So I think there’s lots of things to solve in this space, but it’s an area where it’s ripe for exploration, it’s ripe for us all getting excited about. I think there will be tons of companies playing in this.
A couple of years ago, wearable technologies were a tech-enthusiasts’ dream, and now that they are emerging one after another, it could be the next “THE” thing.
Samsung has already moved miles ahead in the smartphones and tablets creation if compared to apple. Apple also hasn’t been able give birth new innovations, it was previously famous for. According to rumors, apple has assigned a team of 100 of their best designers & developers who were behind the creation of previous iPhones and iPads.
If apple indeed comes up with “iWatch”, it would help to gain it’s lost ground from likes of Samsung, who have been very aggressive and have plans to create their own Smartwatch, and Microsoft is also brain storming on this area. All of these smartwatch will possibly have the capability to change the way we look at time from our watches. According to me, wearable technologies have still a long way to go, and it’s more of a techie’s dream than a must have accessory.
Rumor is that HTC the Taiwanese handset vendor has signed Robert Downey Jr. to promote their brand and it’s products. This deal reported by bloomberg is of a mediocre $12 million dollar for the next two years. We should not be surprised by this deal as once one of the top cell phone manufacturers has now dropped to it’s knees due to competitions given by likes of Samsung, Apple and Nokia. HTC has been reported dropping to ninth place in global smartphone shipments in the first quarter. The reason we don’t see many HTCs in people’s hands is their quite reckless marketing strategies. “Our marketing hasn’t been good enough,” HTC Chief Executive Officer Peter Chou told shareholders at the company’s annual general meeting, pointing out that competitors outspend the Taiwanese company on promotion. “If you don’t invest in marketing, you can’t get a good result” seems about right Mr. Chou. HTC’s marketing budget which was about $1 billion was literally crushed by Samsung’s budget of $10 billion to promote their cellphones and range of LCD’s and LED’s. Robert Downey Junior who played ‘Iron Man’ in marvel’s superhero franchise and Sherlock Holmes could infact manage to save HTC’s sinking ship. In the past celebrities have always come to rescue to cellphone manufacturers. Be it English footballer David Beckham for Samsung , Pamela Anderson for Nokia, singer and song-writer Alicia keys for blackberry or even indian actress Katrina Kaif for Sony Xperia. If this rumor is true and Downey does promote HTC, then this celebrity game would reach a whole new level.