Micromax Launches a 18000 Rs. phone… Is it Bang for the buck??

After creating much noise by their previous flagship product Canvas HD, Micromax today announced it’s much rumored flagship product and an evolution to Canvas HD, the Canvas 4.

Canvas HD which was the only phone with a quad core processor at its time was a huge success. Micromax stated 9000 handsets were sold on the 1st day of its release. That’s something for a Indian cell phone manufacturer.

Micromax wants to recreate the magic and brings the Canvas 4, Canvas HD’s successor.

Micromax Canvas HD

Micromax Canvas HD

Canvas 4 sports a 5-inch display with Corning Gorilla Glass screen. It has a nice display resolution of 1280*720. Micromax has taken the lead as there is no phone which offers this kind of display at this price point for now even though it’s not full HD. It features ultra sensitive touch, so that the users can operate it even while wearing gloves, not that it matters in India.

Micromax Canvas 4 Launch

Micromax Canvas 4 Launch

It has got some decent hardware under its hood. It packs a 1.2 Ghz quad-core processor with 1 GB of ram and 16 GB of internal memory which can be expandable up to 32 GB via micro SD card. Most of the flagship devices usually gives a 64 GB of expandability in terms of memory whereas Canvas 4 lacks that.

On the back it sports a 13 megapixel camera with dual LED flash. Well we all know that numbers are usually half the story. But it supports some good features like vertical panorama mode, continuous shot(99 shots at a time), HD recording and playback with 30 frames per second. On the front it has got a 5 megapixel snapper for a crystal clear video chat(which my phone also have, but on the back!).

The real magic is actually in the software front. There are some pretty cool features which were introduced by Samsung early this year.

The users can video pin. Video pinning a innovation which was introduced in rather old Samsung Galaxy S3 is now on the canvas 4. The user can pin a video onto the screen while working on some different applications.

There is a ‘look away’ feature which was actually introduced by the not so old Samsung Galaxy S4. While watching the video if someone calls you and you look away from the screen, it will automatically pause and will resume when you look back. You can also preview another video whilst watching a video.

The user can also pin a pop up browser on the screen, while working on a different application on the background, and can also resize to a dimension you like!

You have some other smart gestures like proximity answer phone and proximity dial phone. The user can answer a call by holding the phone close to the ears, and also could call a selected contact by doing the same. Pretty gimmicky I say!

No, that wasn’t gimmicky. What’s gimmicky is the “Blow to Unlock Feature”. Yes it is as ridiculous as it sounds. What it does, is that when you bring the phone close to your lips and blow, it unlocks….. Any sane reason for why would a person do that?! I think not! If I have got the phone right in my hand, I would just take my finger and slide to unlock!! Well that sounded iOSish..!!

Yes it is good and yes there is right now no competition for the Canvas 4, but me like every person who was teased by micromax several times expected something more.

There are pros and cons to this phone. While the gesture controls are good although not innovative it gives a breath of fresh air for the user experience. A good camera(on paper) and a good in built memory is helpful but the cons are just many.

The screen is a large 5-incher, which has 720p resolution. Any flagship product of any company sports a full HD 1080p resolution rather than that of Canvas’s partial HD of 720p. Be it the Samsung galaxy S4, the Sony Xperia Z or LG Optimus G pro. It has a low 1 GB ram, rather than the 2 GB ram most flagships offer. All though the Canvas 4 is gesture packed, most of them are gimmicky and well not at all needed. The Canvas 4 has a pretty standard and what I think pretty low 2000 mAh battery. Now, to run a quad core 5-incher  tru-HD phone, should at least have 2500-3000 mAh battery. It also lacks memory expandablility which is limited to 32 GB.

After all said and done, Micromax Canvas 4 although disappointing in hardware, could get the commercial acclaim it is created for as for almost 18000 Rs. you actually are not going to find a cell phone close enough to it. But will the always budget challenged and budget conscious Indian janta pay 18000 rs. for it? We shall have to wait and see.

In the end to every cell phone related post, I usually give some alternatives to it. But today I find it quite hard to find a phone which comes close to the canvas 4.

You could always opt for the Samsung Galaxy Grand Quattro which is quite there in comparison to Canvas 4 for around Rs. 16000-16500.


There is the always beautiful, Sony Xperia L which is a good phone for around Rs. 16500-17000.

xperia l

You can go for the LG Optimus 9 for around Rs. 16000-16500 but I don’t know why you would!!.


But as I said, none of these phones are close enough to the micromax’s offering. And it could possibly be the flagship boost micromax needed..!!



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